Taught by Carly WattersSenior literary agent, VP and director of literary branding at P.S. Literary Agency

Sales data, Amazon rankings, social media followers—what do these have to do with writing?

Everything. They’re the numbers that run our business.

More than ever publishing professionals from booksellers to editors are looking at figures to determine everything from marketing budgets and whether to buy your next book based on track record and sales potential. We’ll discuss sell-in to bookstores, print runs, BookScan, comparative titles sales figures, bestsellers, market research, Amazon charting, and lastly social media platforms and numbers of followers for successful and sustained influence.

Today’s author requires two hats that are equal in strength: writing & sales/marketing. The most successful and valuable authors know how to do both. Let’s make numbers work for you while you take care of the craft.